An air of excitement and tension seem to loom as the months of planning, preparation and anticipation lead to the major jewelry trade shows. One of the largest shows is the JCK Jewelry Show in Las Vegas takes place in early June. This can be trying time for some, however, we love it. It can be stressful and can be a frustrating endeavor, but to meet our customers in person, and watch them as they are exposed to our full line of new jade designs and our extensive loose jade cabochon and carving inventory, is AMAZING!However, this year we heard many groans and grumbles of disappointment from other vendors. It seems sales were very disappointing for many. Unfortunately, the industry as a whole has been complaining, but luxury sales always seem to ebb and flow.
We are very pleased at the response and popularity of the Mason-Kay Designs by Kristina. The Kristina Collection has been selling very well. Please look at our many previous blog posts to see some of the designs, as well as new posts featuring our Mason-Kay Designs by Kristina Fall Collections.Shown above to the left is the 'Imperial Dragonfly', a green jade, sapphire, ruby and diamond Dragonfly pin/pendant set in 18K yellow gold, Style #335158 Mason-Kay Design by Kristina. Look for this item at the AGTA Spectrum Awards. Shown to the right is a signature Kristina cord necklace featuring a black jade disc 'pi' pendant with a meandering 14K yellow gold snake with ruby eyes. Below to the left is a lovely green jade, ice jade and diamond bracelet. Please look for both of these pieces as our submissions for the JCK Jewelers Choice Awards - Both are Mason-Kay Designs by Kristina.
Besides the popularity of the Kristina Collection, we have also been growing and developing our trunk show and round table events. Our trunk show events have been very successful and provide our retailers the opportunity to offer new and unique fine jewelry options. Scheduling our jade trunks shows around the same time each year at specific retailers has proven to be a winner with retail customers that remember and look forward to our events. Please click here to learn more about our trunk events.
We hope you will take advantage of all the tools Mason-Kay has to offer. Jade jewelry is unique, exciting and popular. Not only do we have an incredible website to draw jade info from, but a very popular Online Jade Showroom and a Jade Jewelry Blog both with many new designs by Kristina. Please let us know if you have any questions or comments, we look forward to hearing from you.