FTC Disclosure Guidelines
At long last, the Federal Trade Commission (FTC) announced that it would change its rules on gem enhancement disclosure effective April 10, 2001. As a result of this decision, the new clause requires sellers to disclose if "the treatment has a significant effect on the stone's value." This decision was sparked by a petition from the Jewelers Vigilance Committee (JVC) and was supported by 15 other industry organizations.
With regard to jadeite jade, this ruling clearly requires disclosure of 'B' treated jade by the seller before the sale takes place.
We also note that, in addition to the consideration of "significant effect on a gemstone's value", the FTC also asserts that "it is unfair and deceptive to fail to disclose that a gemstone has been treated if the treatment is not permanent or the treatment requires special care requirements." In the case of jadeite jade, the 'B' jade treatment has not proven to be permanent. In addition, natural jadeite jade is impervious to acids and is frequently cleaned after polishing with the use of acetone, whereas cleaning 'B' jade in this manner would permanently damage the stone. Thus, there certainly are 'special care requirements' for 'B' jade. Hence, the FTC's new ruling requires the disclosure of 'B' jade by the seller on all three counts of the guideline.
We again point out that Mason Kay carries only natural, untreated jadeite jade.